We are a group of financial advocates who saw the lack of transparency in the financial sector in the UAE. We also saw the levels of education and financial literacy were very low for a large proportion of the population. The combination of both, along with a high risk mass lending appetite from the banks and financial institutions has led many people into dire financial situations that they see no way out of.
We decided to improve the sector by doing what we loved doing most, helping people! We set up helpwithfinance.ae to provide financial education to the masses and help aid people with what we see the biggest problem financially for the majority of people here ... debt!